Prior to device-side playlisting, the network was manually executed using automation sheets. It would conservatively take an hour per automation sheet to build and brief. The projection line extrapolates this with the growth of the network.
Note: Stitched content refers to user-uploaded content that is either manually playlisted or playlisted via automation sheets. In some cases, this process can be as granular as creating a playlist per store to ensure the required combination of content is played at each location.